So earlier this month I got a chance to take a look at a new publication from the guys at well known mens online style hub Attire Club. These guys are best know for their unique look at mens fashion and lifestyle. Based in Austria they are the go-to guys for everything from style coaching to fashion advice and keeping you up to date with the latest trends and designer interviews.
Attire Club is the ultimate resource for complete style guides, fashion inspiration and cultural insights that provide you with the tools you need for a continuous style development. Geared towards the sharp modern man, Attire Club offers practical “you can do it, here’s how” articles that will make you not only look better, but also feel better and more confident. With a groundbreaking new concept, AC is the essential online publication that brings out the best in who you are.
Earlier this year they released the first issue of their new magazine In Company. This literal bible takes you through fashion, styling and designer interviews. Packed with culture and European spirit the first issue is totally worth the read.
Attire club said:
”We are who we are.
Regardless of our beginnings, regardless of our journeys, or where we are right now, we can all take a step to enrich our lives, and, by enriching our lives and communicating, the lives of others.
An experience that consolidates, strengthens or supports our creativity, compassion or intellgence is an activity that is definitely worth taking.
There is a strong link between the things we think and the things we do, as our actions influence our thoughts and attitude, just like our thoughts influence our actions.
Being open to new creative experiences makes a man self-confident, less predictable, and more self-accepting.
Changing yourself will magically transform the world.
The outside world is not only an expression of the inside world, but it is also a force that can shape the inside. The clothes you wear, your habits and your actions are all elements that can enrich your life. Shared with others, these things become veritable determinants of other’s journeys. Being in the company of things and people that inspire you is an experience in itself.
Many times, the things we consider details or accessories are things that matter greatly. It is the details that express subtlety and that shape a new vision of the world.
Even though sometimes the outside world can seem superficial and vain, taking everything with seriousness will make you take yourself and every detail of life more serious. Doing so, your consciousness can become complete, unique and in tandem with the universe at the same time.
Every person has the ability to offer their own take on the world and to make things their own. For example, the word “taika” means “magic” in the Finnish language and “peace” in Lithuanian. In Maori, the same word means “tiger” or “horse” and in Amharic (Ethiopian) it means “royal throne”. In Japanese, “taika” means “big house” or “God like person”. One word, one world, so many meanings.
And this is what everyone should see: That every thing, every action, and every thought you have is a direct reflection of you and you have the ability to affirm and give things the meaning you want to. And in doing so, you should always seek to connect with others. Connection gives purpose to our lives. And, even though it’s been said many times, you should always aspire to in- spire. Being open and honest, especially with yourself, will open doors and lead to new heights.
At Attire Club, we offer a complete fashion, style and lifestyle experience, that covers not only fashion, but also what we call “metafashion”, which is everything one does before and after get- ting dressed. To have a rich life, one must be complete in every aspect of his life, from clothes and grooming to attitude and even sleep. This is why we have launched “InCompany”. The purpose of our publication is to complete your style experience, because style is not about the clothes only, it’s about the life you lead in the clothes. We are everything you might have missed in the fashion world, as IC covers everything from style guides that will give you the tools to develop your style, to fashion innovation.
The current issue focuses on Accessories and Austria, featuring many pieces on the details that complete your looks, as well as a strong focus on the country of Mozart, with 36 facts you should know about Austria and interviews with Austrian models and designers.
This magazine is a diary of the Attire Club concept, which is all about taking every details of life seriously and being a good man.
And that is style.
The Attire Club team.”
I would easily place the magazine as an amalgamation of GQ Style and Esquire but I’ll let you be the judge of that. You can request a print copy from the Attire Club website or download a digital copy and have a read.
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